A proposal for a Lean Media Framework: Input and iteration required
(Updated) I’m a media guy. I’ve been involved as a producer and manager in various sectors of the media industry my entire adult life, including the music industry, broadcasting (radio and TV),...
View ArticleMDP: Minimum Delightful Product
Minimum Viable Product, or “MVP”, is a startup buzzword that is actually a powerful concept for product development. It basically means creating a product that has just enough functionality for early...
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Why it took so long to release Twitter In 30 Minutes
At the beginning of this month, I released a new In 30 Minutes guide that explains what is Twitter and how to use it. Some people who have been following my story over the past year may wonder why it...
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The behind-the-scenes story of an experimental Chinese cookbook
My company just released a new “In 30 Minutes” guide, titled Easy Chinese Recipes In 30 Minutes. I’d like to share a little behind-the-scenes news about the title, which is special in several regards:...
View ArticleWhatever happened to the Lean Media framework?
I received a message from a European media executive about my Lean Media framework proposal from a few years back. Here’s what I wrote at the time: A few years ago, before the mobile startup, I heard...
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Lean Media in the music world: From Led Zeppelin to Deftones
Led Zeppelin I and II. Husker Du’s Zen Arcade. Slayer’s Show No Mercy. What do these three hard rock albums have in common? Besides being “classics” in their time, all were recorded in a very short...
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Positioning: A powerful marketing concept (with some limitations)
A few years ago, I picked up Positioning: The Battle for Your Mind, by Al Ries (with Jack Trout). It’s a quick read, and an old book (it was written in the 1980s, and based on a series of articles for...
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The Startup Roller Coaster
In 2010, I heard a talk by angel investor and entrepreneur Howard Anderson about the emotional roller coaster that comes comes with launching a new technology venture. He explained how the highs are so...
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Amazon Marketing Services has a metrics problem
Over on the Lean Media blog, I’ve written a post titled Why you can’t trust ACoS metrics in AMS (and two alternatives). AMS is Amazon Marketing Services, the powerful self-serve advertising platform...
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